The short-let company uses Hera Marketing’s content strategy and content management tool(CRM) to grow their brand’s presence on social media.
The problem/goal
Ploghomes is a short-let rental service that offers the best affordable short-let apartments you can find in Lagos, Nigeria.
While there is high demand for short-let apartments, the only marketing Ploghomes did was offline. This allowed them to cater to a few people that they were able to convert through referrals. They soon realized a large percentage of their target market is on social media. For them to advertise on social media, they need some brand presence.
PlogHomes turned to Hera Marketing to help them succeed with content marketing. Success here implied an increase in booking rate and created brand awareness for PlogHomes on social media.
Project Management Success
The problem
The PlogHomes team was worried that they didn’t have time to supervise the activities of their Hera Team. They also needed a place to easily see tasks of the team and where their approval is needed so they do not block the team.
The solution
Obinna absolutely loved working with Hera’s CRM. The CRM features a dashboard that was kept updated with utmost discipline. Important metrics for both marketing and product decisions were tracked on the dashboard. It was easy to see what was working for the brand, and what needed attention.
The timeline also gave him a chronological view of all the important tasks that happen day to day. This way he could dig in to understand the results.
Collaboration Success
The problem
Approving documents took longer than it should and delays the process of implementing the strategies the Hera Team set out to accomplish. Also, the PlogHomes team said they wanted to be involved in the creative process of the account manager and Hera team.
The solution
With the help of the CRM, the account manager can create tasks and easily assign them to the other team members and PlogHomes manager for approval.
The account managers can also chat and come up with creative ideas and celebrate wins together.
Seo Success
The problem
The Hera team implements various tactics to increase clients’ SEO ranking. The Hera team needed to show PlogHomes manager the creative process behind the content they put out. Which answers the question: How exactly do we go viral?
The solution
With the CRM, the account managers can upload and easily access content created. The CRM also allows you to track how the content is doing with the help of the dashboard on the CRM. It also includes features like, conversations, reports, documents, goals that help improve PlogHomes SEO ranking and generate leads.
Results
With the hera marketing’s CRM, Ploghomes account manager was able to effectively handle the smooth running of their social media accounts. The team was able to manage and track the content they put out for Ploghomes. All conversations made for Ploghomes were uploaded to the CRM. More time was spent having meaningful conversations with the client’s target audience on twitter and converting them to customers. 70% of leads were generated from conversation for PlogHomes
With the help of the CRM, the account manager was able to identify the right content to put out for Ploghomes. In less than 3 months, Ploghomes recorded 10+ viral content on twitter and Instagram with the most viral content reaching 2 million people in a day.
Since onboarding with Hera Marketing, Ploghomes have been able to focus on growing their hospitality brand. They have launched more apartments and branched out to different locations in Lagos, Nigeria so they can appeal to more customers.
We have worked with over 24 startups to drive conversions through increased community presence and relevant blog posts that we help distribute. To understand our process, book a 15 - 30 minutes meeting with us.
