Is Social Media Enough for Small Business Marketing?
Imagine you're a chef trying to create a new recipe. While you could rely on a single ingredient to add flavor to your dish, you'd be...
Why Every Business Owner Should Invest in SEO: A Comprehensive Guide
Where do you turn to when you are looking for information about a product or service? If you're like most people, you probably turn to search...
5 Nigerian Small Businesses With Standout Digital Marketing Strategies You Can Learn From
Close your eyes and picture a Nigerian small business owner. What comes to mind? Perhaps it's someone struggling to make ends meet, working tirelessly day in...
Low-cost Strategies for Building Brand Awareness: 5 Creative Ideas for Small Businesses
As a small business owner, you understand the importance of building your brand and increasing your visibility in the marketplace. However, traditional advertising and marketing campaigns...
Social Media Engagement Strategies That Deliver Results: A Guide for Marketers and Business Owners
In 2012, Nigerian fashion brand, Maki Oh, set out to showcase Nigerian fashion to the world. They wanted to tell the stories of African fashion in...
Maximizing Your Social Media ROI: What Small Businesses Need to Know
Are you tired of pouring your heart and soul into social media, only to see minimal results? As a small business owner, it can be frustrating...
Small Business Owners: 10 Marketing Strategies For Achieving Maximum Value On A Minimal Budget
As a business owner, you know that marketing is essential to your success. But what if you don't have a large budget for marketing? Don't worry,...
Market Research: A Crucial Component for Achieving Business Success in Today’s Market
A great product or service is only one piece of the puzzle when it comes to achieving business success in today's market. Businesses must also have...
How to Set Realistic Expectations for Your Social Media Marketing Results
As the popularity of social media continues to grow, so does the pressure for businesses to achieve success on these platforms. It's easy to get caught...
How to prepare for Content Marketing Interviews
Content marketing has become an essential aspect of modern-day business operations. As a result, the demand for content marketers has skyrocketed, making the competition for job...
Why your content marketing is better off with an agency than a freelancer
Content marketing is an increasingly important part of any business’s overall marketing strategy today. Making sure that you have good content should be one of the...
25 Essential Tools for Every Content Marketer
What is one major skill every content marketer should have? Here’s the answer: content creation. Content is the backbone of content marketing (after all, how is...
PlogHomes Reaches 2 Million People in One Day with Hera Marketing
The short-let company uses Hera Marketing’s content strategy and content management tool(CRM) to grow their brand’s presence on social media. The problem/goal Ploghomes is a short-let...
Does Content Marketing work for startups? 5 examples that will inspire you.
I'm sure you've heard of content marketing before, and how it has revolutionized the way businesses get top-of-mind awareness and leads for their service and product....
5 Ways Content Marketers Can Validate Their Content Ideas
If you're a content marketer (read all about what a content marketer does here), you've probably come up with some great ideas for articles, blog posts,...
How To Write Your Content Writer Resume
Content writers are in high demand, and if you’re still not sure what a content writer does, you can read all about it here. With the...
How To Hire The Best Content Marketing Writer
Content marketing is a powerful tool that can help your brand reach customers and grow your business. But it’s only as effective as the content you...
Winners Spotlight: Meet Tomi, a writer by day, a football lover by night.
A series that explores the lives of writers. It captures their writing journey and the value of being a part of the writing community. Today, one...
Do I invest in Product Development or Marketing?
Here’s the way it is; you’re a new startup in the industry with a clear picture of where you want your brand in the next few...
How Content Marketing Drives Sales in 2022: Expectations vs Reality
Content marketing is a great way to connect with consumers, but it has become more difficult to execute the strategy. In 2020, the average e-commerce company...
The Best Ways To Determine If Your SaaS Content Marketing Is Working
A few years ago, I read a book by Peter Drucker that had a great quote in it. It said: “if you don't measure it, you...
Content Marketer or Content Writer: Which one are you?
For most people, the choice between a content marketer and a content writer can be quite difficult because they both do similar things. But if you...
What Does A Content Marketer Do?
The term “content marketer,” once little more than a whisper on the wind and hope in our hearts, is now a chiseled pillar of the marketing...
4 Product-Led Content Examples B2B Startups Need To Check Out
Have you ever read about a problem you were having in an attempt to solve it, only to discover that the author's product or service already...
5 Amazing features from Salesforce’s Content Builder that will totally change your Content Marketing Game.
It is definitely not a discovery that most of the time, inventors create tools because they notice the problems with existing processes. This is no different...
MOZ vs Hubspot: Which is a better content marketing resource for beginners?
I began my career in the world of digital marketing as a content manager. I was hired by companies to help establish their presence on the...
10 Content Marketing Resources Startups Need To Check Out
It’s no news that content marketing is one of the most effective ways to get your business noticed in today's competitive market. However, starting or transitioning...
8 tips that can take your content personalization to the next level.
As a marketer, I write articles for specific keywords that I am certain people are looking for. I am great with SEO! I love the feeling...
How to Refine an Existing SaaS Content Marketing Strategy
Times are constantly changing, and nothing stays the same for a long time— these two truths are the reason your existing SaaS content marketing strategy might...
How To Budget For Marketing In Your First Year As A Startup
You’re new to the game. That business that had only been an idea is now a reality. It’s time to penetrate the market and make a...
How to Get Started with Product-Led Content Marketing
I received an email recently from someone who had just launched a tech startup. It seemed like his approach to content marketing was seriously bothering him. ...
The Role of Content Design in Content Marketing
Like pizza, good content means different things to different people. No one has a monopoly of definition on what it actually is. But if there’s a...
Why Content Marketing For Startups Is Totally Worth It
The hype is real; it’s everywhere and for good reasons - content marketing is the new king of online advertising. All hail the king! Content Marketing...
(2022) 7 Brands Winning Fintech Content Marketing
In a world where everyone thinks they can be the next Steve Jobs, cracking fintech content marketing can feel like attempting to scale Mount Everest in...
The 2022 Guide to Real Estate Content Marketing
A few weeks ago, I was at a networking event and had the opportunity to chat with a few of the attendees. One particular person was...
How to improve your podcast advertising effectiveness
54% of podcast fans are more likely to consider buying from a brand they hear advertised on podcasts. 81% of these people go further to take...
Toddler Activities: Airplane Activities for Toddlers
You love your routine of catching up on sleep whenever the plane is in a nice, steady glide in the air. It’s bliss!!! What could go...
5 tools to build a healthy remote work culture in 2022
A few days ago, Airbnb joined Twitter, Reddit, and Dropbox to finally admit that remote work wins. In a Twitter thread, AirBnb’s CEO, Brian Chesky, told...
Why is personalization important in Marketing?
You know it’s for you. You click. Something tells you good marketing is sucking you in.... but you’re impressed. So you read on. My team and...
Storytelling in Business: How to Pull Customers in by Telling Stories
Everyone loves a good story. It is the reason Disney is one of the biggest companies in the world. Stories make people feel things and transport...
Your introduction to Hera: what we can do for you
It goes without saying: your customer is the boss. But are you creating the right content to reach them at the right time? You may have...
How Beta.Ventures Improved Visibility and Leads by Outsourcing Content Marketing
Founded in 2014 by serial entrepreneurs Ike Eze and Ovo Emorhokpor, Beta.Ventures is a venture capital firm that aims to support local startups by helping them...
Why you should outsource content marketing (and how)
Content is king. But you’ve heard that one too many times. Like that song you once loved and played all the time, it’s starting to sound...
How to build an engaged audience on social media
Ever wondered what social media would be like if no one was talking, sharing things, having conversations or building networks over similar interests? Just take a...
5 Tools You Need to Thrive on Social Media
4.2 billion people in the world have social media accounts. And if you are trying to reach a portion of this number (no matter how little),...
Humans of Hera: The Excursion
Phy 311: Energy Physics. In this course, we were taught the sources of energy and the fact that it could neither be created nor destroyed. And...
Is Influencer Marketing What You Need Right Now?
Businesses make an average of $5.20 on every dollar they spend on influencer marketing. That is a massive return on investment (ROI) and it shows exactly...
Humans of Hera: My First Time
I am not the type of person to embrace firsts or try out new things. I would rather listen to the same song a thousand times...
A Beginner’s Guide to SEO for Small Businesses
If you have a small business, you are probably thinking about several elements and tools to run it successfully and effectively. One of those elements might...
7 Deadly Sins to Avoid When Creating a Content Strategy
Ever gotten frustrated because your content strategy was not bringing in any leads? If the answer is yes, then you are in good company. The content...
3 Mistakes Content Writers Make and How to Avoid Them
With the rise of digital content all around the world, there are more people writing and coming up with content to put up on the internet...
How to Write Compelling Stories With Wisdom Obi-Dickson
Every writer hopes to make their readers feel something and sometimes, move them to action. But as with most things in life, it is easier said...
How to Write Copy that People Want to Read
Anyone can write. But not everyone can write copy that people will actually read. There is so much information being published everyday and people don’t have...
Top 10 Content Writer Interview Questions: A Comprehensive Guide for Employers
Hiring the right content writer is crucial for businesses looking to establish a strong online presence. A talented content writer can create engaging, informative, and persuasive...
