I began my career in the world of digital marketing as a content manager. I was hired by companies to help establish their presence on the web and build relationships with their customers. In my early days, I struggled to get results and to be honest, I was putting in so much effort.
Later, I realized effort is not all it takes to succeed with content marketing. The RIGHT effort is! You have to understand how the market works, what your audience wants and how they look for this information, amongst other things, before even creating content. Guess what? My results are stellar now.
Are you a beginner and worried about kick-starting your content marketing journey? You don’t have to struggle like I did.
Either Moz’s or HubSpot’s content marketing resource can surely get you started because they both offer a lot of helpful content to help you learn about the content marketing industry and its workings.
In this article, we’ll compare HubSpot’s and Moz’s content marketing resources —and show how each tool can help you hit your marketing goals.
What is MOZ?
Moz is an SEO software that contains tools designed to help you improve your brand’s web presence. Moz started as an SEO blog called SEOMoz, before transitioning into consultancy.
They rebranded as Moz in 2013 and continued offering an array of SEO services and tools like Open Site Explorer, Keyword Difficulty, SERP Analysis, Data Analysis, and Content Trends. They also have a resource center that captures both basic and advanced tutorials on these awesome features.
What is Hubspot?
HubSpot is a three-headed monster platform that provides marketing, sales, and customer care services to help businesses grow. It is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place.
Hubspot also offers a lot of freebies, such as a blog idea generator, an invoice template generator, free business templates, and an email signature generator .
Moz vs Hubspot
Here are some things to consider when deciding which one is right for you:
1. QUALITY OF CONTENT MARKETING RESOURCE
Moz
Through software, education, and community, Moz is simplifying SEO for everyone. They offer valuable resources that are guaranteed to take your SEO strategy to the next level.
Why the assurance, you ask?
Well, for one, the research and data are from the experts at Moz. They tackle SEO challenges with a modern approach, guided by in-depth research from the foremost authorities in the industry. From having a beginner’s guide to content marketing to articles on understanding how Google thinks, you can be sure you’re getting nothing but the best!
They also offer an extensive database of free whitepapers, reports, guides, webinars, and case studies containing all you need to know about search marketing.
Hubspot
Given the wide range of services they offer, it has become imperative for them to provide not just relevant but quality resources in these areas.
Their resources come in different formats such as ebooks, webinars, templates, tools, kits, courses, and guides and cover a wide range of topics from analytics to growth marketing, SEO, and sales processes.
These resources are not just comprehensive because of the robust education they provide in all things marketing, but also because of the extensive research put into them. Hubspot has been around for over 30 years, so you can definitely count on their experience.
2. SUBJECT BREAKDOWN AND EXPLORATION
Moz
In addition to the easy-to-digest materials, Moz offers both training on courses such as page optimization, SEO fundamentals, backlink optimization, keyword research, etc. With content marketing resources curated by both in-house and external experts, no stone is left unturned.
If you’ve got any SEO-related issue or topic you’d like to learn more about, you can almost be sure that Moz has written about it or offers a tool to help with it.
It is clear that they also keep abreast of the current SEO trends and listen to issues that concern their customers. They have somehow nailed the art of demystifying SEO without dumbing it down. It’s wonderful to see.
Hubspot
There’s something for everyone to learn, and Hubspot knows this. Being a platform that provides for all things CRM, their resources have ticked the boxes, covering subjects ranging from education to user resources. It’s practically a buffet.
They research topics ranging from social media to customer onboarding and sales planning, and they concentrate on topics that both individuals and businesses will find useful.
These resources also come in various formats—blog posts, newsletters, videos, podcasts, templates, and even free courses and certifications—making it easy for people to assimilate in any way they feel comfortable.
Instead of taking a one-size-fits-all approach, Hubspot makes sure that every particular subject is analyzed and broken down critically by people who understand it.
3. AVAILABILITY OF OTHER HELPFUL TOOLS OUTSIDE OF THE BLOG
Moz
Moz offers the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and so on. They include:
- Keyword Explorer leverages the largest and most accurate search keyword database to discover and prioritize the best keywords for your site.
- MozBar examines and analyzes important search, social, and page metrics of any site you visit right in your Chrome browser.
- MozCast reports on the “weather patterns” of Google algorithm to help you track day-to-day changes.
- Free Domain Analysis allows you to enter any site and see instant SEO metrics like top pages, ranked keywords, competitive analysis, and more.
- My Online Presence shows how your location appears on local search engines and directories, and how it can be improved with Moz Local.
- Link Explorer uncovers content and link building opportunities and compares them to competitors for intelligent link building.
- Free Competitive Research enters any site to see an instant competitive analysis, including a list of your top SERP competitors, keywords and content opportunities.
Hubspot
HubSpot gives you all the tools you need to get you going. The perks include less hassle, more control, and an inbound strategy that actually works. You can get access to all of HubSpot’s free CRM, marketing, sales, and customer service tools in one place. These tools include:
- Website Grader: This allows you to make a website that your visitors and search engines love. It grades your website in seconds and then teaches you how to improve it.
- Make My Persona: This is a quick and intuitive generator that generates professional, customisable buyer persona documents.
- Email Signature Generator: This allows you to make your professional email signature and add it to your Gmail, Outlook, Apple Mail, or any other email provider.
- Growth Grader allows you to grade your company’s growth strategy and build a growth plan by only spending 10 minutes answering some questions.
- Website SSL Check is a tool that allows you to spend more time on your marketing and less time worrying about potential security incidents.
- Blog Ideas Generator is a tool that generates a week’s worth of relevant blog post titles whenever you fill in the fields with relevant terms you’d like to write about.
- Invoice Template Generator allows you to create and download free professional invoices to send to your customers.
- Marketing Plan Generator is a high-level template that will help you to outline your annual marketing strategy, identify your most important initiatives, and track the right metrics.
4. BLOG NAVIGATION
The major use of blog navigation is to guide visitors to access their desired content.
Moz
Moz shows right-hand navigation; it has an easy-click drop-down icon that allows you to explore by category, so you can get to your desired topic in time. These categories include Moz news, SEO topics, and content marketing information.
There is also a snippet of each article shown on the homepage of the blog, with the category it falls into shown underneath. This gives you an idea of what to expect when you open it.
Hubspot
Because of Hubspot’s wide variety of marketing subjects, the blog is subdivided into different categories, each catering to a particular service. We have:
- Marketing: where you can find insights, ideas and inspiration for modern marketers.
- Sales: where you can find resources that can help you sell smarter, better and faster.
- Service: offers you resources to help you build relationships with your customers.
- Website: contains all the information you need when to build your website.
- The Hustle: gives you the insights you need to make smarter business decisions.
Breaking down the blog resource into niches, HubSpot allows you to focus on specific industries and garner all the information you need. You can even take a step further to select a category to subscribe to and get the latest updates in that particular area.
Other content marketing resource alternatives to Moz and Hubspot:
While Hubspot and Moz are arguably some of the best content marketing resources, there are a bunch of other marketing resources that can help you achieve your desired results.
1. CONTENT MARKETING INSTITUTE (CMI)
Looking for a resource where you can find data on customer insights, industry trends, analytics, content experiences, etc.? Then the Content Marketing Institute has got you covered.
CMI’s resources are mostly in the form of blog articles and e-books They also offer consultation and training to businesses and enterprises worldwide.
2. BUZZSOMO
This is another useful content marketing resource for researching content trends, customer reviews, and brand marketing successes.
Buzzsomo’s resources, consisting of guides and how-to’s, case studies, and so on, are packaged in blogs, podcasts, and video formats.
They also have this cool section called the Well-being Hub where expert advice, real-life experiences, and lessons are shared and discussed.
You can also sign up for their webinars, and monthly “Buzz” e-newsletters that feature top marketing trends and most performing content.
3. CONTENTLY.COM
In order to create effective marketing strategies, you will have to employ the tips and tricks that Contently offers. These resources are categorized on their website as content solutions, case studies, freelance, and contentlyU.
- Content Solutions: This resource covers all you need to succeed with content marketing. It combines strategy, technology, and talent—empowering you to create content that delights your audience.
- Case Studies: This features content marketing case studies to help marketers around the world build trust, drive revenue, and become content superstars.
- Freelance: This platform empowers freelance creatives with gigs, resources, features and trends. It also serves as a community for freelancers.
- ContentlyU: ContentlyU is Contently’s content marketing education hub. This particular platform offers free research, playbooks, courses, and events that’ll help you grow your career. You can learn how to build a content strategy, measure content ROI, get a bigger budget, and more.
4. COPYBLOGGER
The best place to learn about content marketing and how to produce engaging content that will encourage sales is Copyblogger. Beyond the regular advertisements and copies, you also get information that will change your brand perception and increase your credibility.
Copyblogger also offers educational resources about content marketing in audio, text, image, and video formats. Additionally, they offer training to business owners on copywriting.
5. HERA MARKETING
Hera Marketing provides businesses, brands, and content marketers with a wide array of resources, including an interactive blog that features informative, creative, and useful articles.
These articles cover strategies, guides, how-to’s and case studies, and one thing you can be sure of is that they are in-depth and curated by expert content professionals.
See examples: How to Refine an Existing SaaS Content Marketing Strategy
8 tips that can take your content personalization to the next level.
How To Budget For Marketing In Your First Year As A Startup
Wrapping up
So should you choose Moz or Hubspot?
I’m sure I speak for the vast majority—both Moz and Hubspot offer a wealth of content for content marketing beginners. In the end, I suppose it all depends on what your needs are, you’d be hard pressed to go wrong with either one. Weigh the features that you’ll find most valuable, explore the free and paid resources, and see which option checks out best for your situation.
I’d like to hear what you think!
We have worked with over 24 startups to drive conversions through increased community presence and relevant blog posts that we help distribute. To understand our process, book a 15 - 30 minutes meeting with us.
Have to admit that it’s the first time I’m hearing about Moz in so much detail. Definitely a great tool to try. Loved reading!
I love Moz. I’ve used it a couple of times. The resources are quite detailed and can help you win.
[…] See also: MOZ vs Hubspot: Which is a better content marketing resource for beginners? […]