It goes without saying: your customer is the boss.
But are you creating the right content to reach them at the right time?
You may have great ideas for social media and your blog. But do you have the time or dedicated in-house staff to bring them to life? Have you created a strategy to help you execute content projects and track results like engagement, website traffic, and inbound leads? What’s working and what’s not?
Hera helps you answer these questions. Let me show you how:
- What is Hera about?
- 4 reasons you should outsource your content marketing to Hera
- What can you actually achieve with Hera?
What is Hera about?
Hera is a content marketing platform that provides and executes content strategies to help you connect with your audience and meet company goals through social media and blogging.
Hera complements marketing teams within companies or agencies. We are a leading and stress-free service provider that combines content and engagement strategies to help you find the sweet spot between great content creation, brand storytelling and customer acquisition.
4 reasons you should outsource your content marketing to Hera
If you are a marketing executive or founder trying to grow your business, you’ll probably benefit from any platform that:
- Provides you with a custom content marketing strategy for your business
- Helps you understand your target audience better
- Does the above quickly without requiring your hands-on supervision
- Is easy to convince others about
Hera does everything listed above. Let’s consider all four areas in detail:
1. Hera gives you a custom content marketing strategy for your business
If you own a business, or you’re part of a marketing team, you probably already have a strategy that guides your overall marketing activities. Similarly, if you’re a marketing agency, you’ll be creating similar strategies to drive customer acquisition and growth for you and your clients.
There is no limit to the number of ideas you can have. But have you ever looked at them and found them hard to unify, track and implement consistently? What’s working? What can be improved on? And how?
Look at it this way: your overarching marketing strategy is like the high-level stuff. You know that execution – the low-level part – is key, but you can’t be everywhere, doing everything well, at the same time.
Hera takes that worry off you, so you can execute more of your ideas faster. Think beyond the big picture, come down to the basics, and stay loved where your customers are: online.
The point? Documenting a strategy to use as a blueprint for your content marketing is an effective way of aligning focus and improving the outcomes of your efforts.
Even more curious about how outsourcing content marketing for your blog and social media supports business goals? Plugging Hera Marketing as an ideal service provider, here’s why you should outsource content marketing.
2. Hera helps you identify the best ways to reach your target audience per time
Imagine that you’re already set up with your Hera team, and you realize that a particular topic gets the most organic traffic to your website. That’s a pointer to the need to include more social media and blog messaging around that topic. It may mean either of two things: you are starting to catch on to the things that make your target audience tick or you’re attracting the wrong traffic to your site.
It would be a mistake to assume, but a month or two of experimenting should let you know which it is: valuable traffic from your ideal prospect that has consistently converted from lead to client or irrelevant traffic.
Armed with the data gathered from the experiment carried out, your Hera team will either flesh out the experiment and add it to your strategy or make a recommendation for a different approach to be taken.
See the things we’ve learnt about building engaged audiences on social media, being a brand whose growth is driven primarily by implementing content marketing strategies for ourselves, and our clients.
The added advantage of Hera is how we complete your experience as a client with feedback. It’s important for you to get a visual insight into the results of our work with you, to observe the content driving the most traffic, the blockers that may affect conversions and the messages that grab attention the most. With Hera, we do this using a weekly report on the performance of content projects and recommendations for each new week.
Hera reports are for everyone. You don’t need to be an analytics guru to understand our reports: CEOs, operations leads, finance leads, HR, marketing execs, engineers, designers…everyone gets it. Most people on your team can look at a report from us, interpret and understand the numbers, growth rate and recommendations to know how well your content marketing strategy is working.
Similarly, we love to collect feedback on your client experience, to enable us to serve you in the best way possible. And at Hera, we do that in different ways: through monthly strategy syncs, surveys and review sourcing.
3. Hera provides you with a core team of experts that requires minimal supervision
The supervision that some content managers need from you can sometimes get in the way of your need to execute fast and succeed consistently. They rarely take initiative and have little to no inclination to tailor their writing to meet your company goals, meaning you might end up wondering why you didn’t just handle everything yourself.
Talk less of the fact that many of these solo writers will need you to give them instructions before they can implement the slightest thing. If you understand this all too well, here’s some good news for you. Hera uses a seamless workflow via our in-house CRM to onboard clients and execute content projects with minimal supervision:
- A content strategist conducts research on your business and creates a strategy: who is your target audience? What makes them tick? Who are your competitors? What are you currently doing and how well is it working? What are you going to do moving forward? Who will handle what part?
- A content manager works with the strategy developed to create weekly content calendars, including copy, designs and captions.
- An engagement strategist drives interaction on your social media and/or blog by implementing targeted content distribution strategies.
- A reports manager keeps track of and reports on metrics like reach, follower growth, website traffic, and inbound leads.
Pro tip: imagine the content writing mistakes you could avoid if your marketing department had a designated team of professionals in charge of developing the right strategy for content creation, driving engagement and reporting on key metrics. If your goal is to put your customer first, you’ll benefit from having a reporting model that allows everyone on your team better understand what’s going on with your blog and social media accounts – and Hera provides exactly that for you.
4. It’s easy to convince others and show Hera’s value
Hera is a good fit for any company size. We meet you at whatever point you are in your marketing and support your business goals with our content marketing strategies. Whether you’re a small business building from scratch, a bootstrapped startup with a small budget, or a global firm with thousands of dollars to put into marketing—it’s easy to get Hera approved:
- The Hera workflow enables us to quickly and properly execute custom-designed content marketing projects for clients around the world. You don’t need to convince HR to hire a content strategist, content manager or set up an entire team for content (money!) – you only need to go through budget approval once, and you get access to an entire team immediately. No multiple budget defenses to accounting when asking for payment approval.
- You get a free demo and can request a one-month pilot program. You can opt out of the pilot program if you choose not to continue within the first 2 weeks, or pay for just one month if you decide to stop engaging our services after that month..
- There are no legal implications involved with hiring Hera, and our model is built to scale and fit your business needs as you grow.
What can you actually hire Hera for?
When it comes to hiring Hera to complement your marketing team or agency, there are many different experiences you can get, experiment with and improve on.
In this article, we’ve gone through what Hera does and major reasons to outsource your content marketing needs to us, but the actual use cases you can consider hiring Hera for might include the following:
- Social media management – LinkedIn, Twitter, Instagram and Facebook
- Email marketing – Newsletters
- Blog articles – Writing long and short form articles and updating existing ones
- Technical writing – Product marketing and developer advocacy
Depending on your specific needs, there are many other ways to fit Hera into your company plan. Don’t just take our word for it: consider clients like Okta, Volley, SpaceFinish and Corrency, who also agree.
About Oyinkansola Ogunyinka
Oyinkansola is the Marketing Strategist at Hera, a platform that delivers content marketing services to high-growth companies. She is a fiction author, hopeless romantic and ice-cream lover. Read more from Oyinkansola.
We have worked with over 24 startups to drive conversions through increased community presence and relevant blog posts that we help distribute. To understand our process, book a 15 - 30 minutes meeting with us.
