How Beta.Ventures Improved Visibility and Leads by Outsourcing Content Marketing

“The onboarding process took less than a week and our social media presence and engagement is growing daily. Working with the friendly and responsive Hera team assigned to us has also helped save time and increase our overall business productivity. They take ownership and get our content ideas and strategies implemented ASAP.”

Martin Mbonu
Senior Investment Associate, Beta.Ventures

After outsourcing their content marketing to Hera, the Beta.Ventures team increased visibility, generated 60% more inbound leads (monthly average), saved over eight productive hours weekly, and increased the amount of quality content they put out by 100%. All while meeting internal company goals like finding good investment deals and managing relationships with their portfolio companies.

Challenge: Lack of time and dedicated in-house staff resulted in reduced visibility

Part of the Beta.Ventures team’s core strategy is staying lean. 

Before Hera, the already small team attended conferences, sponsored events and designated someone to create content once in a while, instead of focusing on core business functions. They didn’t have the time or in-house expertise to execute effectively and it was difficult for the team to stay consistent and ensure their content was meeting business goals.

With Hera, the team still attends conferences and sponsors events, but they no longer have to worry about making the time to put out effective content consistently.

Solution: One core team of professionals with a scalable content marketing workflow

Working with the Hera team, Beta.Ventures gained increased visibility and clarity for implementing their content projects. 

In less than three months and with a core team made up of a content strategist, content manager, editor and engagement strategist from Hera, their lead investment specialist could get a consistent flow of inbound leads: prospective tech startups reaching out for the possibility of investment every week. Then go through them to find good deals and make informed decisions on which companies to invest in and how to go about doing that.

Outcome: Improved visibility, consistent content, increased inbound leads

Beta.Ventures has boosted visibility and lead generation for their  investment team. They can now focus on vetting prospective portfolio companies and managing existing ones while the Hera team assigned to them collaborates to research, plan and implement content marketing projects that support overall company goals. Now they can easily create and iterate on their content strategy to align with company realities quickly and seamlessly.

• High-quality content from the Beta.Ventures team became consistent and sustainable.
• Due to the improved planning process, outbound content, including company updates, industry tips, and new portfolio company announcements, became easy to strategize and review.
• The investment team generated 60% more inbound leads by adapting their communication strategy to appeal to local startups looking to grow into global firms and ensuring content is tailored to meet company goals.

“To make adapting to Hera as an extension of our team easier, they send us weekly reports and recommendations, then follow up with things that need to be done on our end. They also sync with us regularly, to ensure their content creation aligns with our strategy and any internal changes”

Martin Mbonu
Senior Investment Associate, Beta.Ventures

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About Oyinkansola Ogunyinka

Oyinkansola is the Marketing Strategist at Hera, a platform that delivers content marketing services to high-growth companies. She is a fiction author, hopeless romantic and ice-cream lover. Read more from Oyinkansola.