It’s no news that content marketing is one of the most effective ways to get your business noticed in today’s competitive market.
However, starting or transitioning into content marketing can be difficult because you are stepping into an unknown with little or no information and experience about what it takes to create high-quality content strategies that are going to work for your business.
Finding a helpful content marketing resource that covers these essentials, and provides updates on industry trends is always an eureka moment.
In this article, I’ll be discussing some helpful resources for startups looking to develop a successful content marketing strategy.
But are content marketing resources worth it?
1. Learn and Keep Learning
Learning never stops, and just like any other skill, marketing is all about learning, re-learning, and learning some more. Whether you’re a beginner or an ‘OG’ in the game, content marketing resources help to keep you ahead of the curve.
You can get educational content about marketing in various formats like blogs, audiobooks, videos, and so on. These can help you get the head start you need while still leveling up on your content marketing journey.
Related: Why Content Marketing For Startups Is Totally Worth It
2. Create Fresh Ideas
It could be a bit challenging to come up with fresh ‘out of the box’ content ideas as it might seem that everybody has done it all. Even the best content marketers in the game face this same issue. With content marketing resources, you can be sure to overcome this struggle and keep your content evergreen. You’ll get to see new and interesting angles from which you can tell your brand story.
3. Become A Writing Pro
Let’s face it, great content relies heavily on words. It should be able to evoke an emotion. With the right content marketing resource, you don’t have to struggle to find the perfect words or grow your vocabulary.
Related: How to Get Started with Product-Led Content Marketing
4. Become Part of a Community
Content marketing resources go beyond just blogs and other educational content. You can also join social media groups, attend webinars, jump into online forums, and so much more to stay fully engaged with like-minded people and experts.
Also, you could meet creative innovators who want to continue changing the game and pushing the envelope.
So, what are you waiting for? I know you want to hit your brand’s target in a couple of months.
Here are some amazing content marketing resources you need to check out
1. HERA MARKETING
Hera marketing is a one-stop resource for learning and getting help about your content marketing needs.
Early-stage startups frequently experience difficulties with content marketing, but this doesn’t always have to be the case.
In addition to coming up with effective strategies, we connect you with a team of experienced writers and editors who can help with execution.
2. MOZ.COM
Dear start-ups, Moz might be just your friend. If you are looking forward to making your brand visible online, you might want to concern yourself with your SEO needs, Google page rank, link optimization, data analysis, online activity tracking, website visitation, and lots more. Moz has a resource center that will sustainably give you information on these.
3. COPYBLOGGER
Are you wondering how to run ads? Are you finding it hard to pull together compelling and persuasive content that can engage and convert?
then you must check out this content marketing resource. One of its major advantages is its digital marketing, content writing and copywriting training.
4. SETH GODIN’S BLOG
Blogs are powerful and one of the most useful resources to get content marketing strategies, awareness, and information. Seth Godin is a marketing expert who has been able to sustainably give out valuable content to marketers in the last year.
The resources in his blog have aided new start-ups in determining the ideal strategy to market their goods, services, deals, and brands.
If you are looking forward to getting inspired and learning tips on how to build your market favorably, you may need to bookmark his blog.
5. NEIL PATEL’S BLOG
If you are frustrated about how to craft your next content or pitch your ads, you might also have to consider running through Neil’s blog for fantastic marketing strategies and content marketing ideas.
6. ANIMALZ.CO’s BLOG
Animalz is a highly competent agency that provides content marketing solutions to brands that find it difficult.
Their blog is a great resource for data, research, advice, and education on the best marketing decisions to make for your business growth.
7. CONTENTMARKETINGINSTITUTE.COM
CMI stands out as one of the best content marketing resources. They are well known for exploring customer marketing insights and creating content experiences that strengthen brand visibility and brand authenticity. Their resources are great for both small and large-scale businesses.
They also have tools that inform you of what your target audience is looking for, as well as their pain points, needs, and concerns about your product, service, or brand.
8. CONTENTLY.COM
Contently stands out with a freelancing feature that syncs business owners with professional content writers.
Contently doesn’t just end with a content writer for your brand; they also give you content ideas and provide customer insights that can support your marketing strategy.
9. ROCKCONTENT
Have you found a favorite or are you still looking for an amazing marketing resource that suits your business?
Rockcontent provides content marketing solutions and services that strengthen brands. With the help of interactive content, they can creatively control your audience’s perception of your brand’s products and services. Yes, they can!.
10. HUBSPOT’S BLOG
In addition to leaving behind a helpful resource, Hubspot’s blog has a good chance of allaying your concerns about content marketing, marketing choices, market highlights, trends, etc.
How about the blog’s topic generator that keeps your content ideas fresh and trending, yet maintains authenticity to your brand? This is your go-to blog for sourcing your next content strategy.
Wrapping up
I hope the resources in this article will help you come up with some ideas to grow your startup.
Be sure to keep checking back here, though, as we’ll be adding more articles to this series soon. And if you have any suggestions for our next piece in the series, or just want to connect, be sure to get in touch with us in the comment section.
We have worked with over 24 startups to drive conversions through increased community presence and relevant blog posts that we help distribute. To understand our process, book a 15 - 30 minutes meeting with us.
I agree it can be pretty difficult to launch out on your own, especially if you are just starting out. I love contently-read a few materials from them, pretty in-depth. Hera marketing also features some really great content content for beginners. Good job guys!