Have you ever read about a problem you were having in an attempt to solve it, only to discover that the author’s product or service already contained the ideal solution? That right there is what we call product-led content, and let’s just say this approach always hits the mark.
Want to know more about creating product-led content? Read our article on How to Get Started with Product-Led Content Marketing.
In this article, I’ll be sharing some great product-led content that has inspired me.
1. Thrive Themes’ “How to Create a Landing Page With Thrive Themes – Step-By-Step Guide”
Thrive Theme takes the reader through a step-by-step guide on how to create landing pages.
They did not, however, immediately explain how to use their product to accomplish this. Nope! Instead, they began by instructing their audience about the importance of landing pages and their potential for helping online businesses expand. Additionally, they provided some excellent landing page examples along with some statistics to support their claims. There is also an option that takes you directly to the steps for creating a landing page if you are already familiar with what landing pages are.
Okay, to the best part: the step-by-step guide. Each step takes you on a journey from start to finish, with clear details. What makes it a perfect example for me however is how they seamlessly weaved their products into the conversation as a solution to each step. They tell you what you need to do and offer a product that can do it. Cool right?
Their use cases also make a great addition and once you are already hooked, they drop a cherry on the cake―all the benefits you can get with “Thrive Premium”.
2. Kinta’s “How to Back Up a WordPress Site Easily (4 Methods)”
There are many reasons why I think this article is a great example of product-led content. It’s educational, resourceful and gives the audience a lowdown on backing up a WordPress site. Additionally, there’s a link to a YouTube video guide for people that prefer visual content, and a link to download the article in PDF format.
It’s essential to backup your website, and Kinsta identifies what parts of your website you need to back up and shows you four methods for doing it―the manual approach, plugins, through your web host, and on a local site.
The article begins by first introducing WordPress website backups and the files you should backup, highlighting the need for automatic site backups. See what they did there?
Also, while discussing the 4 alternative solutions to backing up WordPress sites, they featured Kinsta’s product offerings for each method which gave room to discuss Kinsta’s plans and features. Another major takeaway is how they offer various solutions to accommodate their different categories of audience. Smart!
3. Ahrefs’ “7 Marketing KPIs Actually Worth Tracking”
Ahrefs gives another excellent product-led content example in their “7 Marketing KPIs Actually Worth Tracking” article.
Let’s face it, the reason why you’re here reading this is because you are looking for ways to make your marketing strategy succeed and Ahrefs totally gets them.
Marketing Key Performance Indicators (KPIs) allow you to measure progress towards your strategic marketing objectives. In this article, Ahrefs highlights the right metrics and the most suitable marketing KPIs you should choose for your business.
I love how they gave specific examples and then go further to highlight how to measure it. They also gave use cases of how Ahrefs helps with these KPIs.
4. Hotjar’s “Open-ended Questions Vs. Close-ended Questions: Examples and How to Survey Users”
Quite a mouthful, right? This article exemplifies a great product-led content because of how resourceful it is for common industry problems.
Hotjar explains what open-ended and closed-ended questions are in surveys and then goes further to highlight situations appropriate for these questions. They also captured some examples of open and closed-ended questions in the context of website surveys and strategically placed links to their products.
This article is one of my favorites because of how detailed it is. It doesn’t just stop at the differences between the survey questions, it delves further into how to ask survey questions to customers and how to keep it simple. Notice how the importance of customer feedback was emphasized and how effortlessly it was tied to Hotjar’s tools.
Related: 10 Content Marketing Resources Startups Need To Check Out
In Closing
Product-led content offers an excellent way to build trust, authority, and revenue for your brand. Through clear and focused content, you can educate users on why they should pay attention to your product and why they should choose you over competitors.
Are you a B2B startup that’s just getting started with content marketing? It can feel almost impossible to create great content that is not only effective in reaching your target audience but also helps to bring in leads for your business.
Let us guide you! Given our experience with over 24 startups, we can help you create a winning strategy that can take you to unicorn status. Book a demo today!
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[…] See also: 4 Product-led Content Examples B2B Startups need to check out […]
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