Is Social Media Enough for Small Business Marketing?
Imagine you're a chef trying to create a new recipe. While you could rely on a single ingredient to add flavor to your dish, you'd be...
Social Media Engagement Strategies That Deliver Results: A Guide for Marketers and Business Owners
In 2012, Nigerian fashion brand, Maki Oh, set out to showcase Nigerian fashion to the world. They wanted to tell the stories of African fashion in...
Maximizing Your Social Media ROI: What Small Businesses Need to Know
Are you tired of pouring your heart and soul into social media, only to see minimal results? As a small business owner, it can be frustrating...
Why you should outsource content marketing (and how)
Content is king. But you’ve heard that one too many times. Like that song you once loved and played all the time, it’s starting to sound...
How to build an engaged audience on social media
Ever wondered what social media would be like if no one was talking, sharing things, having conversations or building networks over similar interests? Just take a...
5 Tools You Need to Thrive on Social Media
4.2 billion people in the world have social media accounts. And if you are trying to reach a portion of this number (no matter how little),...
Is Influencer Marketing What You Need Right Now?
Businesses make an average of $5.20 on every dollar they spend on influencer marketing. That is a massive return on investment (ROI) and it shows exactly...
7 Deadly Sins to Avoid When Creating a Content Strategy
Ever gotten frustrated because your content strategy was not bringing in any leads? If the answer is yes, then you are in good company. The content...
3 Mistakes Content Writers Make and How to Avoid Them
With the rise of digital content all around the world, there are more people writing and coming up with content to put up on the internet...
How to Write Compelling Stories With Wisdom Obi-Dickson
Every writer hopes to make their readers feel something and sometimes, move them to action. But as with most things in life, it is easier said...
