5 tools to build a healthy remote work culture in 2022
A few days ago, Airbnb joined Twitter, Reddit, and Dropbox to finally admit that remote work wins. In a Twitter thread, AirBnb’s CEO, Brian Chesky, told...
Why is personalization important in Marketing?
You know it’s for you. You click. Something tells you good marketing is sucking you in.... but you’re impressed. So you read on. My team and...
Storytelling in Business: How to Pull Customers in by Telling Stories
Everyone loves a good story. It is the reason Disney is one of the biggest companies in the world. Stories make people feel things and transport...
Building Systems Around Human Capacity and Growth
Hiring good talent is super important because it leads to 8 times more productivity, and it is something we make a conscious effort to do here...
Your introduction to Hera: what we can do for you
It goes without saying: your customer is the boss. But are you creating the right content to reach them at the right time? You may have...
How Beta.Ventures Improved Visibility and Leads by Outsourcing Content Marketing
Founded in 2014 by serial entrepreneurs Ike Eze and Ovo Emorhokpor, Beta.Ventures is a venture capital firm that aims to support local startups by helping them...
Humans of Hera: A Narrow Escape
I am a Nigerian, an average Nigerian who can afford an airfare of 28,000 naira from Ilorin to Abuja today but might find it difficult to...
Humans of Hera: Just Another Day at the Checkpoint
Bridget fidgets as the cramped Douala-bound minivan approaches the checkpoint. She has her identity card but she knows anything can happen. The minivan is clandestine so...
Why you should outsource content marketing (and how)
Content is king. But you’ve heard that one too many times. Like that song you once loved and played all the time, it’s starting to sound...
Humans of Hera: The Thrill of Our Road Trips
I needed to pee, badly! Four hours; that was the estimated time of journey. I all but cared how long we’d be on the highway; all...
